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KING PHARMACEUTICALS courted controversy with its big bet on an unbranded disease awareness Super Bowl ad to drive sales of Altace. The Bristol, Tenn.-based firm plunked down $4. 6 million to air ads starring "Heart Man," a man in a heart costume who encounters cardio-foes such as hypertension and cholesterol, during and immediately after the big game. The ad, by Publicis' Glow Worm, kicked off a three year sponsorship of the American Heart Association's high blood pressure site by King Pharmaceuticals. The spot directed viewers to BeatYourRisk.com where they could take a six-question quiz that assigns them a score based on their risk factors. Most Popular Interpersonal Communication: Styles Of Conflict 10 Jobs That Pay $30 An Hour 5 Regular Mistakes In Public Speaking Public Speaking: 7 Secrets Of Great Public Speakers 3 Questions No Job Seeker Ever Wants To Be Asked? "It draws people in, given its entertainment value, and at the end it has a very serious message and a call to action," said Steve Andrzejewski, chief commercial officer at King Pharmaceuticals. gambling age in nm phil michelson gambling rumors kenny rogers slot machine internet gambling report seventh edition
